At $549, Odyssey’s new S2S Tri-Hot putters are the company’s most expensive options in their retail lineup by at least $50 and some of the most expensive retail putters they have ever released.
So naturally, there are always critics who complain about the putters being so expensive.
But on last week’s episode of GOLF’s Fully Equipped, Callaway Tour Content Manager Johnny Thompson explained why the putter is so expensive and why you should see for yourself if the performance benefits are worth it.
The S2S Tri-Hot putters feature a new forward shaft placement for a low-torque putter that allows it to setup much more like a conventional putter without significant onset or any shaft lean. This was achieved through the use of a lightweight aluminum backpiece and 140 grams of tungsten in the front piece to move the CG forward.
Odyssey Tri-Hot Square 2 Square #7 Custom Putter
We’ve moved Zero Torque Forward.
Odyssey’s new line of S2S TRI-HOT putters is a revolution in the “Zero Torque” category. Using multi-material construction, we have been able to move the CG of these putters far enough forward to get the shaft entering the head on the topline eliminating the need for shaft lean and thus eliminating one of the biggest barriers to entry for this style of putter.
Forward CG and Hosel Position
By moving the CG forward we were able to position the hosel spud on the topline, much closer to the face than typical “Zero Torque” putters for a more natural, intuitive and comfortable set up position.
Multi-Material Construction
By strategically using Aluminum, Steel, and over 140 grams of tungsten we have been able to design a “Zero Torque” putter with more than 80% of its weight under the topline and allowing for our forward CG and hosel position.
New FRD Groove
This new Forward Roll Design Groove is deeper and more aggressive. With a 19° slope it works in conjunction with the dual layer design to improve forward roll up and down the face.
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ALSO AVAILABLE AT: Odyssey
“The amount of tech that’s involved in and for them to get that putter to not have shaft lean and not have onset and to be, in a sense, like a traditional center shaft setup, like it required expensive raw materials that just alone cost a lot,” Thompson said. “One hundred and forty grams of tungsten is very expensive.
“And then shaping it into a, you know, something that can house an insert like all, it’s expensive.”
Thompson explained that Odyssey isn’t trying to get away from its more consumer-friendly price points that the brand has become known for over the years, but the benefits can make the price worth it.
“Like we don’t expect everybody to run out and buy Square2Square Tri-Hot. We understand, but it’s a premium product,” he added. “We hope that they can see that. And you know, I tell people, I was like, ‘Hey, you’re going to make more putts.’ It means you’re going to cash a few more skins, but win a few more bets. It’s all going to even out.”