By Richard Pagliaro | Thursday, December 4, 2025
Photo credit: Courts App Facebook
AI-powered technology is making tennis court booking a more efficient experience.
CourtsApp, the first AI-powered marketing and booking platform built to modernize court marketing and reservations across racquet sports industry, today announced its official soft launch throughout the New York tri-state area.
Founders Daren Hornig, a real estate developer, and creative executive Kate Daggett, say CourtsApp is designed “to eliminate the frustration and friction that have long plagued the tennis and pickleball communities, making it now seamless and easy to reserve a court in any racquet and paddle sport.”
The App is currently live to players with more than 1,500 courts across more than 150 facilities throughout New York, New Jersey, and Connecticut. Founders aim to expand CourtsApp from Maine to Florida by the first quarter of 2026 before expanding market-by-market.
In the Tri-State area, clubs including the John McEnroe Academy’s flagship location at Sportime Randalls Island, Pickleball America, Padel Haus, all Sportime Pickleball locations and more are currently available for players to reserve courts.
CourtsApp was created after founders were frustrated trying to book court time in very busy New York-area clubs.
“CourtsApp was born from pure frustration,” said Hornig, Chief Executive Officer of CourtsApp and an avid tennis and pickleball player. “For years, me and my friends struggled to find open courts in real time and near where I wanted to play.
“We wanted a simple, reliable solution that matched how people already book restaurants, travel, or fitness. Now, with CourtsApp, they finally have one.”
Free for players to join the platform at CourtsApp.com and to download from the Apple App Store for iOS and Google Play Store for Android, CourtsApp touts it provides:
- Easy search functions across tennis, pickleball, padel facilities, as well as table tennis, squash, badminton and racquetball
- Real-time booking confirmations
- Map View
- Secure payment via Stripe and Apple Pay
- A familiar, “OpenTable-style” user experience
So how do the founders monetize CourtsApp?
They say “CourtsApp functions as a free, performance-based marketing channel. Facilities can join at no cost, with CourtsApp earning a commission on court time bookings.”