Audi pulled out all the stops as they properly announced themselves as contenders in the Formula 1 World Championship with a glitzy launch of their livery at Kraftwerk Berlin – a former power station – located in the heart of the German capital.
It’s clear that the German manufacturer has big ambitions in Formula 1, having enjoyed success across multiple other forms of motorsport including endurance racing and rallying.
Ahead of the covers coming off the R26, the organisers blasted out a catchy bespoke piece of music, which centred around the slogan “to start something, stop at nothing” and reverberated around the imposing concrete-laden building.